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Sunday, June 23, 2013

Grace Amey-Obeng makes a fortune fighting skin-bleaching

Everything around her and almost everyone told her she needed to give up on her project. But Grace Amey-Obeng, a successful businesswoman from Ghana, did not think so. Amey-Obey was right because she has now built a fortune on promoting products which emphasize the beauty of the black skin, BBC said. 

The business empire that Amey-Obeng started 25 years with around $100 has now an annual turnover  between $8m and $10m, BBC said. Forever Clair (Clear in French), the name of her business empire, is made up of 6 companies: FC Comestics Industry; FC Skin & Beauty Kliniks; FC Perfumery & Cosmetics; FC Beauty College; Beauty Scope Magazine; and Salon Equipment & Beauty Supplies (SEBS) Entreprise.

As posted on the company's website, the vision of Forever Clair is "to become the company most known for changing the face of beauty therapy services, products, and education in Africa."  Amey-Obeng is on the right track with her vision,  not only because she has received dozens of accolades and industry awards her skincare beauty products and marketing, but also her beauty college has trained over 6000 students since its opening in 1999.


The FC beauty college, which is affiliated to the British Association of Beauty Therapists (BAFTA), offers courses in beauty therapy and cosmetology at the diploma and advanced diploma levels. Specialists courses for practicing therapists, housewives  and workers are also available, as stated on the company's website.

Another important highlight of her success is her skincare line, which she started in 1998. The products' prices (from $3 to $15) and the fact that they take in account black skins and the West African climate are the key factors behind its success, BBC said.

This businesswoman is also a philanthropist. The Grace Amey-Obeng International Foundation, which was established in 2007 in Accra, Ghana, aims to support the fight against extreme hunger and poverty; to promote gender equality and empower women; to help in combating HIV/Aids, Malaria, and other diseases; to develop global partnership for development on skills training and placement capacity building, technology transfer and assistance.

Through her hard work, Grace Amey-Obeng has certainly brought a positive change in the skin-bleaching business in Ghana, her country, and hopefully all over her continent, Africa.

( Photo via )